Check out the summer camp management resources & podcasts from Go Camp Pro and sign up for our bi-monthly USEsletter!
One camp, five email types, one Friday hour
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Hey Reader, You made it through summer. That's worth pausing on before anything else. You already have something most businesses would love. A list of family email addresses. You just haven't had much of a rhythm around using it. Not because it isn't worth using. Because summer never left room to build one. Jack Schott and Doug Norrie write to camp families every week, all year. Jack owns Camps Kenwood & Evergreen, up 140% year to date. Doug works on messaging and strategy for camps and other businesses. Together, they've found a handful of email types that work, again and again. This Friday, they're walking through five of those types, with real examples on screen. One borrows a headline parents already saw from their kid's school. Another is about a few broken slingshots. You'll leave with an outline for all five, ready for your camp. Friday, September 18. 1 PM ET. Free, about an hour. There's a follow-up Q&A Monday, September 21 at 3 PM ET, also free. Can't make it live? That's fine. Register anyway, and the replay comes to you. If an hour on email sounds useful this week, the five emails are here. Personal note from Travis: Jack and Doug are doing (and teaching) some really smart things in communicating with families. I really love how their approach reduces family stress and positively impacts the time camp directors need to spend "managing" camp parents. |
Go Camp Pro - The Gifted Program for Summer Camp Professionals
Check out the summer camp management resources & podcasts from Go Camp Pro and sign up for our bi-monthly USEsletter!
Reader, you got into this for the kids and the staff. The moment a shy camper finally finds their people. The closing-day feeling when families linger because they don't want to leave. The staff member who figures out who they are over the summer. Marketing was not what drew you to this work. For a lot of directors, it's the part that sits in a pile. The newsletter three weeks late. The registration page that hasn't been updated since 2025 (I saw one last week 🤦🏻♂️). The sense that you should...
❌ If you DO NOT want to receive these jobs emails (on top of the regular Go Camp Pro material), click here, and we won't add an extra message to your Tuesday inbox. 1. ⤵️ 🧰 Job Links 🇺🇸 Overnight Camp Director - YMCA Camp Hi-Rock, MA YMCA Camp Hi-Rock is hiring for a year-round Overnight Camp Director, a key leader in creating a great camp experience for campers, families, and staff, both during the summer and throughout the year. This role is a mix of leading and developing staff, overseeing...
You made it through another summer, Reader! The cabins are quiet now. Your planning calendar is creeping back into view. Somewhere in between, you get a moment to think. I want to offer you something for that moment. Here are five questions I've been sitting with. There's nothing to fill out. Nothing to submit. Nothing to fix. Just five questions that have a way of cracking things open. Even if you thought you had this figured out. Grab a pen if you want one. 1. What's actually giving your...